Alteryx shifted focus in 2020 from campaigns celebrating analytics expertise and citizen data scientists to speaking to the C-Suite. Aliong the way, we lost some of our personality in the process. We wanted to recalibrate the brand and shift focus back to everyday users while better messaging the business outcomes of using Alteryx.

We worked closely with stakeholders across the organization to hone in on the idea that Alteryx provides Analytics for All – a more human, ebullient, and decidedly less corporate brand expression. A human, script-like font counterbalances more technical subject matter while cementing ideas of user empowerment and democratization. Candid imagery – real people in moments of real work – showcased the tangible business improvements made possible by access to data. The campaign manifesto reinforced that Alteryx means data for world changers; it’s data that gets you.

The Analytics for All rebrand has made a splash across big events since its launch, including Alteryx’s company SKO, user conferences, and more. The rebrand has positioned Alteryx as a technology company by humans, for humans. And it’s making a difference. Here’s the proof.

33% year-over-year growth in Q1 2022

66% increase in brand favorability

27% increase in brand recall

4x lower CPC than benchmark

3x higher CTR than benchmark

1.7M views for 1st company brand video