Gigamon has a well-respected and hard-earned reputation amongst IT professionals as a network visibility company. Problem was, most people associated the brand with their on-premise, hardware-based solutions.
But as every organization is undergoing digital transformation, Gigamon knew they needed to transform too. To launch their new cloud offerings, they knew they had to go big—introducing a new brand within the brand. Hawk x Gigamon.
Hawk in Motion.
Word was out at Gigamon—big changes were coming. So, we created this video to give employees a look at what was on the horizon.
Hawk Takes Flight.
First thing’s first. For the launch of the new brand we created a robust set of guidelines dictating everything from tone to typeface. We then created a new campaign to introduce Hawk x Gigamon to the world, including everything from video to digital ads to a demand generation campaign.
“We couldn’t have done it without your partnership and your stunning creative ideas. We couldn’t be more thrilled with the outcome so far.”
— VP, Corporate Marketing.