NorthShore University HealthSystem

Feelin’ Alright

When Evanston Northwestern Hospital had to change their name (for legal reasons) to NorthShore University HealthSystem, they had one thing in mind—make sure people on Chicago's tony north shore know that, despite a name change, they're the same organization that's been taking care of residents for more than 100 years.

 
 
Whatever it is, the way you tell your story online can make all the difference.