Let's Bubble!
How do you take a legendary brand and breathe new life into it? Give the Bubbles a little more attitude and then send it out on the road to do some good.
NYE Times Square Takeover.
To launch "Let's Bubble!" we set up clean bathrooms in Times Square (a much needed amenity) for party-goers to use and asked them to nominate places they cared about for a good cleaning. We also produced dozens of original videos that dominated the big screens throughout Times Square. Plus, we did a tie-in with NBC's New Year's Eve with Carson Daly.
Social Media and Influencers
We also engaged influences like Queen Latifah, Christian Siriano, Hayley Duff, Mario Lopez and more to encourage people to nominate a place that's important to them. The winners were even featured on The Queen Latifah Show.
The Result.
We took the Bubbles on the road and helped clean 5 deserving organizations' facilities. Homeless shelter, Champ Homes was my personal favorite. Everyone from the client to the account management team to the creative director (yep, me) got their hands dirty to do a little good. It was fun and it was meaningful. Wish more of what we do in advertising was like this. Check out the video.